Marketing Imperatives for 2022 and Beyond
2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of casinos, inhumane layoffs, and then the Great Resignation, the agility of casino management has been sorely tested. Online gaming revenues, particularly in markets such as the United States, have increased manifold in the last twelve […]
Change Management
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to explore with clients looking to improve bottom line results. So what is Change Management and more importantly by implementing change what are the benefits and will it improve your bottom line results. Before we explore […]
Game Selection Criteria (Part 5)
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important component to consider when preparing a well-designed casino floor. With the rapid deployment of bonus-themed games on the casino floor, slot carousels have become a complex product requiring advanced technology to support. As previously mentioned, […]
Game Selection Criteria (Part 4)
As the penny denomination continues to increase its market share, we should continue to see a wave of new devices with 25 or more wagering lines boasting payout frequencies in the 90–100 percent range. Why the penny market and not the quarter or higher denominations? This is partly due to customers’ resistance to wagering a […]
Game Selection Criteria (Part 3)
Next in this continuing series, we will look at the past and present of the multi-denomination phenomenon with a discussion on mixing denominations within a single gaming device and how it is changing the way we analyze our game performance. When discussing game selection for a casino, you might think about commenting on a particular […]
Team Selling – Team Hosting in the Casino Industry
The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing ideas and or programs from competitor casinos. Actually, this isn’t bad and oftentimes what really matters is who is copying whom. There is a big difference from copying something that is happening with your direct […]