Principles of Entertainment Centric Gaming
In this document we will examine how time plays an important role in revenue production, both historically and present day, but more importantly potential impacts casino operations are facing today. The primary focus is marketing’s use of Free Play and Slot Operations movement to reshape the casino floor landscape with heavy emphasis on Bonus Themed […]
Hollywood Hosts
When I saw Roberts petition about having a female writing for Qasiknow I felt a bit challenged. I can’t leave his expectations unattended! So let’s start this torture! When I started my career in 2005, I realized that it takes more than just a few years’ experience or work for a good company to succeed… […]
Optimize Room Occupancy to Maximize Casino Revenues
This is a continuation of my series on how to tweak bottom line profits for your hotel casino. Managing a hotel casino today is much more complicated than in the past and will become even more complicated in Macau. Before, the primary emphasis was always on game security and preventing internal theft. Today, the emphasis […]
Threat Vectors in Land Based Casinos
So, we have given some thought to policy and procedure. This is important, because good policy and procedure will enable a casino organization to deter a lot of potential crime and will give them the best chance possible to speedily detect those individuals who, for whatever reason, cannot, or will not, be deterred. But, even […]
Casino Design & Layout by Lawrence Levy
The following article will touch on some of the basics of casino design and layout – focusing on full casinos with tables and slots. Many of these points may seem obvious but they are worth noting, whilst others will be more obscure but nonetheless important. The objective is to make you stop and think about […]
VICTORS: Dominate Your Competition Through Superior Customer Experience
A vast majority of businesses today compete primarily on Customer Experience (CX). However, the reality is that for gaming companies and clubs, efforts to achieve improvement in customer experience have consistently been bottlenecked, if not outright thwarted, resulting in inconsistencies and misalignment in CX delivery. Ambiguity and inactivity represent two of the most notable culprits […]