Optimize Room Occupancy to Maximize Casino Revenues
This is a continuation of my series on how to tweak bottom line profits for your hotel casino. Managing a hotel casino today is much more complicated than in the past and will become even more complicated in Macau. Before, the primary emphasis was always on game security and preventing internal theft. Today, the emphasis […]
Threat Vectors in Land Based Casinos
So, we have given some thought to policy and procedure. This is important, because good policy and procedure will enable a casino organization to deter a lot of potential crime and will give them the best chance possible to speedily detect those individuals who, for whatever reason, cannot, or will not, be deterred. But, even […]
Casino Design & Layout by Lawrence Levy
The following article will touch on some of the basics of casino design and layout – focusing on full casinos with tables and slots. Many of these points may seem obvious but they are worth noting, whilst others will be more obscure but nonetheless important. The objective is to make you stop and think about […]
The Old Annual Casino Budget Dilemma
Casino budgets are an annual process that seems to come and go without too much ceremony or celebration. Depending upon your casino’s budget process, it can be a productive activity or an activity of futile frustration. I have researched the budget process in many different casinos looking for common denominators as well as common helpful […]
VICTORS: Dominate Your Competition Through Superior Customer Experience
A vast majority of businesses today compete primarily on Customer Experience (CX). However, the reality is that for gaming companies and clubs, efforts to achieve improvement in customer experience have consistently been bottlenecked, if not outright thwarted, resulting in inconsistencies and misalignment in CX delivery. Ambiguity and inactivity represent two of the most notable culprits […]
Who first Fingered the Russian slot machine hackers who are taking millions from casinos?
They haven’t gone away. As I mentioned in a previous article, our society C.S.&S.S. first mentioned Murat BLIEV in June 2011. In 2012 when I assisted in the opening of a casino in Switzerland the surveillance department already had instructions to red flag any Russians entering the premises. However, it wasn’t until June 2014 that […]