What Would I Build Today If I Could Start From Scratch?
A question was put to me a few years ago that I have found myself returning to from time to time. If somebody handed you the money, the licences and a suitable location tomorrow, what kind of casino would you build? At first glance it sounds like a simple question. Most people in this industry […]
The Reinvestment Trap
There is a particular kind of meeting that most senior casino people have sat through more times than they would like to admit. An offer is on the table for a player everyone in the room knows well enough. His host speaks warmly about him, as hosts do. His theoretical, if anyone ran it honestly […]
Do the Right Thing
In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot, by the fleet of England. There, aboard the Sao Martinho, Flagship of the Squadron of Portugal, and indeed the whole Armada, stood Don Alonso Pérez de Guzmán y de Zúñiga-Sotomayor, 7th Duke of Medina Sidonia, who […]
Casino Player Development Science by Nick Ippolito
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and where the focus should be in this area, I created a fool proof casino player development science. There are, as we all know, many segments to casino player development and casino marketing. Often times I […]
Can Online Casinos Offer Non-Negotiable (NN) Chip Rolling Programs
As we continue to see land based head count and revenues plummet and with casino operators looking to online to bolster flat gaming revenues, can non-negotiable rolling programs, which are essential to the profitability of SE Asia casinos, be replicated and implemented through an online casino platform. Before that question can be answered, it is […]
BlockChain In Gaming – Are We There Yet?
At the core of any successful gaming business is the need to innovate across all areas of product and game development. Incorporating new technologies and platform advancements delivered to an audience continually hungry for innovation, making the delivery and processes easier and more transparent are keys to success. The latest innovation to grab the interest […]