Threat Vectors in Land Based Casinos
So, we have given some thought to policy and procedure. This is important, because good policy and procedure will enable a casino organization to deter a lot of potential crime and will give them the best chance possible to speedily detect those individuals who, for whatever reason, cannot, or will not, be deterred. But, even […]
The Old Annual Casino Budget Dilemma
Casino budgets are an annual process that seems to come and go without too much ceremony or celebration. Depending upon your casino’s budget process, it can be a productive activity or an activity of futile frustration. I have researched the budget process in many different casinos looking for common denominators as well as common helpful […]
Technological Impacts on Table Games Operations
As we begin, tentatively, coming out of the Covid-19 pandemic, it is time to completely reassess the Casino industry and how we think it will progress, certainly in the short and medium terms. In Las Vegas, where I currently reside, there has been a definite split between the relative success of operations on, or off, […]
La liberté par la règle dans la règle
La soirée était calme en cette fin de saison, bercé par le bruissement des jetons et les annonces des croupiers, j’appréciais le calme et la tranquillité de cette nuit. Quand soudain, un rugissement brisa la quiétude de cette nuit idyllique. D’un coup d’œil j’avisais la table d’où était parti le scandale et comme par magie […]
An Introduction to Rating Scams
The whole idea of Casino Membership Loyalty Ratings Systems is to tell the Casino Operation, especially Gaming and Marketing, how much their Patrons are worth and therefore how much value they are for your Casino operation. From this you can decide how much you wish to return to them by way of incentives, or as […]
The Casino Marketing Planning Process
THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals, the casino resort applies a multi-disciplinary approach including such disciplines as Human Resources, Accounting/Finance, Operations and Marketing. The objective of the marketing discipline is to create demand for the business utilizing two primary approaches: Product […]