The Reinvestment Trap
There is a particular kind of meeting that most senior casino people have sat through more times than they would like to admit. An offer is on the table for a player everyone in the room knows well enough. His host speaks warmly about him, as hosts do. His theoretical, if anyone ran it honestly […]
My Take on “The Business of Human Weakness”
I would never be one to comment on the election choices of another person when an election is actually in the offing; something I could only dream about for the poor, benighted country of my birth. So, I cannot really comment on Hungary going to the polls on the 12th of April, nor on the […]
Casino Player Development Science by Nick Ippolito
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and where the focus should be in this area, I created a fool proof casino player development science. There are, as we all know, many segments to casino player development and casino marketing. Often times I […]
Casino Player Development vs Casino Hosting by Nick Ippolito
Your Time on the Phone and Your Time on the Floor My time in Morocco was an amazing experience for many reasons. First and foremost, to travel is always “The Dream”, to visit exotic places and to meet people from all walks of life and cultures is life changing. And for me, to visit casinos […]
Hollywood Hosts
When I saw Roberts petition about having a female writing for Qasiknow I felt a bit challenged. I can’t leave his expectations unattended! So let’s start this torture! When I started my career in 2005, I realized that it takes more than just a few years’ experience or work for a good company to succeed… […]
VICTORS: Dominate Your Competition Through Superior Customer Experience
A vast majority of businesses today compete primarily on Customer Experience (CX). However, the reality is that for gaming companies and clubs, efforts to achieve improvement in customer experience have consistently been bottlenecked, if not outright thwarted, resulting in inconsistencies and misalignment in CX delivery. Ambiguity and inactivity represent two of the most notable culprits […]