Casino Positioning in Turbulent Times
I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, I try to make sure that the interventions I am trying to enact are consistent with the casino operator’s existing positioning. I make it a point to ask casino marketing directors and general managers, “What […]
Casino Player Development Science by Nick Ippolito
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and where the focus should be in this area, I created a fool proof casino player development science. There are, as we all know, many segments to casino player development and casino marketing. Often times I […]
Team Selling – Team Hosting in the Casino Industry
The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing ideas and or programs from competitor casinos. Actually, this isn’t bad and oftentimes what really matters is who is copying whom. There is a big difference from copying something that is happening with your direct […]
Casino Player Development vs Casino Hosting by Nick Ippolito
Your Time on the Phone and Your Time on the Floor My time in Morocco was an amazing experience for many reasons. First and foremost, to travel is always “The Dream”, to visit exotic places and to meet people from all walks of life and cultures is life changing. And for me, to visit casinos […]
Hollywood Hosts
When I saw Roberts petition about having a female writing for Qasiknow I felt a bit challenged. I can’t leave his expectations unattended! So let’s start this torture! When I started my career in 2005, I realized that it takes more than just a few years’ experience or work for a good company to succeed… […]
Optimize Room Occupancy to Maximize Casino Revenues
This is a continuation of my series on how to tweak bottom line profits for your hotel casino. Managing a hotel casino today is much more complicated than in the past and will become even more complicated in Macau. Before, the primary emphasis was always on game security and preventing internal theft. Today, the emphasis […]