How Well Should You Know Your Casino?
Many years ago, I worked for a casino group where the owners and quite a few of the senior executives had developed a fascination with table drop. It came from someone they respected, one of the management gurus advising the group at the time, who had told them that as long as the drop was […]
How Casino People Learn
Every industry has its legends. The people who have seen it all, or at least enough of it to stop being surprised too easily. They have opened properties, closed them, survived recessions, regulatory changes, political interference, impossible owners, impossible customers and a few ideas that looked brilliant in the boardroom and died on the floor […]
What Would I Build Today If I Could Start From Scratch?
A question was put to me a few years ago that I have found myself returning to from time to time. If somebody handed you the money, the licences and a suitable location tomorrow, what kind of casino would you build? At first glance it sounds like a simple question. Most people in this industry […]
5 Ownership Models that Change Everything
Over the course of a thirty-year career in this industry I have worked for a large listed corporation with properties across three continents, a smaller regional operator running a handful of properties in markets that most of the industry had not yet noticed, and a family-owned single property where the owner’s opinion of a particular […]
The Reinvestment Trap
There is a particular kind of meeting that most senior casino people have sat through more times than they would like to admit. An offer is on the table for a player everyone in the room knows well enough. His host speaks warmly about him, as hosts do. His theoretical, if anyone ran it honestly […]
A DAY IN A LIFE
Creating a compelling customer experience with an omnichannel strategy “I read the news today, oh boy…” and once again the industry is talking about omnichannel strategies for land-based and online casinos as a way to improve the player experience. The basic idea is straightforward enough. Players no longer think in channels the way operators do. […]