Marketing Imperatives for 2022 and Beyond
2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of …
Read MoreChange Management
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to …
Read MoreGame Selection Criteria (Part 5)
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important …
Read MoreGame Selection Criteria (Part 4)
As the penny denomination continues to increase its market share, we should continue to see a wave of new devices …
Read MoreGame Selection Criteria (Part 3)
Next in this continuing series, we will look at the past and present of the multi-denomination phenomenon with a discussion …
Read MoreTeam Selling – Team Hosting in the Casino Industry
The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing …
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