International VIP Play: A Business Few Casinos Really Understand
Bombay’s retrenchment in Tallinn has value for one reason only: it exposes a mistake the industry keeps making. The public facts are serious enough. The group is cutting more than half its staff, and management has admitted that daily table games and parts of the gaming operation were not economically justified. Once a casino starts […]
When a Casino Moves from Good to Excellent
Most casinos that have been operating for a few years settle into a rhythm that feels solid. The numbers are respectable, the staff know what they are doing, the regulators are satisfied, and ownership is not calling every week. From the outside there is little to criticize. The building runs, the payroll is paid, the […]
What Actually Gets Lost Between Shifts
One of the quickest ways to understand how a casino is actually run is to watch a shift handover. Not the formal briefing with printed reports and polite summaries.The few minutes before and after that, when supervisors exchange what really happened.Who played. What went wrong. What was adjusted. What still needs attention. In some properties, […]
Marketing Imperatives for 2022 and Beyond
2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of casinos, inhumane layoffs, and then the Great Resignation, the agility of casino management has been sorely tested. Online gaming revenues, particularly in markets such as the United States, have increased manifold in the last twelve […]
Change Management
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to explore with clients looking to improve bottom line results. So what is Change Management and more importantly by implementing change what are the benefits and will it improve your bottom line results. Before we explore […]
Game Selection Criteria (Part 5)
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important component to consider when preparing a well-designed casino floor. With the rapid deployment of bonus-themed games on the casino floor, slot carousels have become a complex product requiring advanced technology to support. As previously mentioned, […]