How Casino People Learn
Every industry has its legends. The people who have seen it all, or at least enough of it to stop being surprised too easily. They have opened properties, closed them, survived recessions, regulatory changes, political interference, impossible owners, impossible customers and a few ideas that looked brilliant in the boardroom and died on the floor […]
What Would I Build Today If I Could Start From Scratch?
A question was put to me a few years ago that I have found myself returning to from time to time. If somebody handed you the money, the licences and a suitable location tomorrow, what kind of casino would you build? At first glance it sounds like a simple question. Most people in this industry […]
My Take on “The Business of Human Weakness”
I would never be one to comment on the election choices of another person when an election is actually in the offing; something I could only dream about for the poor, benighted country of my birth. So, I cannot really comment on Hungary going to the polls on the 12th of April, nor on the […]
A DAY IN A LIFE
Creating a compelling customer experience with an omnichannel strategy “I read the news today, oh boy…” and once again the industry is talking about omnichannel strategies for land-based and online casinos as a way to improve the player experience. The basic idea is straightforward enough. Players no longer think in channels the way operators do. […]
Do the Right Thing
In July of 1588 a large Spanish fleet edged Eastward up the English Channel, followed, just beyond long cannon shot, by the fleet of England. There, aboard the Sao Martinho, Flagship of the Squadron of Portugal, and indeed the whole Armada, stood Don Alonso Pérez de Guzmán y de Zúñiga-Sotomayor, 7th Duke of Medina Sidonia, who […]
Physics, Psychology and the Casino Industry
The other day my wife called me and asked me what I was doing. I gave her the standard one word answer – working. She then asked me what I was thinking. I gave her the standard one word answer – nothing. We often joke back and forth like this but basically she was curious […]