Marketing Central

26/09/2022 1 Comment

Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI),

15/12/2021 1 Comment

2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of

15/11/2021 4 Comments

Know Your Limitations In his article What Is a Constraint in Marketing?1, John DuBois claims, “A constraint limits or holds

22/09/2021 No Comments

Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands

18/08/2021 3 Comments

I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing,

29/06/2021 6 Comments

In my continued mission to help casino hosts and management to focus on exactly what casino player development means and

15/06/2021 1 Comment

The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing

03/06/2021 No Comments

Your Time on the Phone and Your Time on the Floor My time in Morocco was an amazing experience for

18/05/2021 4 Comments

When I saw Roberts petition about having a female writing for Qasiknow I felt a bit challenged. I can’t leave

10/05/2021 No Comments

This is a continuation of my series on how to tweak bottom line profits for your hotel casino. Managing a

20/04/2021 1 Comment

A vast majority of businesses today compete primarily on Customer Experience (CX). However, the reality is that for gaming companies

13/04/2021 No Comments

La soirée était calme en cette fin de saison, bercé par le bruissement des jetons et les annonces des croupiers,

29/03/2021 2 Comments

The other day my wife called me and asked me what I was doing. I gave her the standard one

28/03/2021 No Comments

Several casino companies are now making considerable investments in trying to understand and orchestrate the experience they provide to guests.

24/03/2021 4 Comments

THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals,

20/03/2021 2 Comments

“AI is one of the most important things humanity is working on. It is more profound than, I dunno, electricity