Betsson and Big Bola partnership to launch US-style betting in Mexico

Gaming operator Betsson Group and casino firm Big Bola have agreed on a partnership. According to the deal, both will introduce online gaming operations in Mexico.

Betsson Mexico is the name of the joint venture offered by these firms. Planning is taking place to launch it by the end of the year. Betsson Mexico will offer a casino, live casino, and a localized sportsbook. In addition, the specialized US-centric betting offer includes money lines and teaser bets.

Jesper Svensson, CEO of Betsson operations, explained the project in a statement. He said. “This is our another development into the LatAm region. We see broad growth potential in this. This time, we are collaborating with a local partner. Our partner understands the local culture. It will help us in the long run. We have done similar partnerships before as well. For example, in Brazil, Colombia, and the Province of Buenos Aires in Argentina.

He further added. “We are excited to start this partnership with Big Bola. We believe they are the best partner to help us know the market better. Therefore, it will ensure that our services fit the Mexican culture. Besides, gaining the public’s trust. Our idea is to provide the best customer experience in the industry. I am sure that we will duplicate our previous success in Mexico too.”

Emilio Quiros, Director of Operations for Big Bola, was also hopeful about the success of the deal. He added. “We are glad that Betsson Group has partnered with us. We will assist them in their operations in Mexico. Thus, we believe that our market expertise and their knowledge will bring an excellent product for Mexico.”