Casino Positioning in Turbulent Times
I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, I try to make sure
Sudhir Kale
18/08/2021
I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, I try to make sure
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to explore with clients looking to
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important component to consider when preparing
Social Casino platforms continue to boom attracting even more players as a direct result of lockdowns and travel restrictions. Even when casino operators are in
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and where the focus should be
As the penny denomination continues to increase its market share, we should continue to see a wave of new devices with 25 or more wagering
Next in this continuing series, we will look at the past and present of the multi-denomination phenomenon with a discussion on mixing denominations within a
The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing ideas and or programs from
As noted in my previous article on game selection criteria, the discovery of saturation and how it impacts slot revenue is an important component
Your Time on the Phone and Your Time on the Floor My time in Morocco was an amazing experience for many reasons. First and foremost,
If given the task of selecting a competitive blend of gaming devices for a new casino, where would the best starting point be? Planning for
In this document we will examine how time plays an important role in revenue production, both historically and present day, but more importantly potential impacts