As the Browser Cookie Crumbles…
Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death might also have been a
Andrew Pearson
28/10/2021
Like Mark Twain’s claim that the news of his death was greatly exaggerated, the news of the browser cookie’s death might also have been a
The future is a scary place…but one also filled with opportunity. On the one hand you have a rag tag band of human resistance fighters
Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands for its products and services.
I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, I try to make sure
Change Management, a resourceful process to improve a properties gross gaming results and a process I am often asked to explore with clients looking to
In the previous installment of this series on game selection criteria, specialty slot machine carousels were discussed as an important component to consider when preparing
Social Casino platforms continue to boom attracting even more players as a direct result of lockdowns and travel restrictions. Even when casino operators are in
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and where the focus should be
As the penny denomination continues to increase its market share, we should continue to see a wave of new devices with 25 or more wagering
Next in this continuing series, we will look at the past and present of the multi-denomination phenomenon with a discussion on mixing denominations within a
The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing ideas and or programs from
As noted in my previous article on game selection criteria, the discovery of saturation and how it impacts slot revenue is an important component