Eric Cicero

La liberté par la règle dans la règle

La soirée était calme en cette fin de saison, bercé par le bruissement des jetons et les annonces des croupiers, j’appréciais le calme et la

Shaun McCamley

Social Casino Gaming – Get In Now?

Casino operators and investors are now looking into online gaming both as a game saver for stalled operations and as a good potential investment in

Malcolm Rutherford

An Introduction to Rating Scams

The whole idea of Casino Membership Loyalty Ratings Systems is to tell the Casino Operation, especially Gaming and Marketing, how much their Patrons are worth

Sudhir Kale

The 5Es of Great Customer Experience in Gaming

Several casino companies are now making considerable investments in trying to understand and orchestrate the experience they provide to guests. Based on early feedback, the

Shaun McCamley

BlockChain In Gaming – Are We There Yet?

At the core of any successful gaming business is the need to innovate across all areas of product and game development. Incorporating new technologies and

Steve Karoul

The Casino Marketing Planning Process

THE GOALS OF CASINO MARKETING The goal of business is to generate profits1. To the task of achieving profit goals, the casino resort applies a