Bombay’s retrenchment in Tallinn has value for one reason only: it exposes a mistake the industry keeps making. The public facts are serious enough. The
Over the last ten years, I’ve observed numerous land-based casino operators attempt to transition into the digital space, and many have encountered significant challenges. It’s
Abstract Today, the average campaign response rate is less than 1 percent and with the emergence of artificial intelligence (AI), traditional marketing is wading into
2021 was an exciting and turbulent year for businesses and the gaming industry was no exception. With multiple closures of casinos, inhumane layoffs, and then
Know Your Limitations In his article What Is a Constraint in Marketing?[1], John DuBois claims, “A constraint limits or holds back the possible success of
Abstract Capacity planning or capacity management is the process of determining the production needed by an organization to meet changing demands for its products and services.
I have been a marketing consultant to casinos for over two decades. Before undertaking any consulting assignment that involves marketing, I try to make sure
In my continued mission to help casino hosts and management to focus on exactly what casino player development means and where the focus should be
The casino industry has often been referred to as a copycat industry that often feeds upon itself copying various marketing ideas and or programs from
Your Time on the Phone and Your Time on the Floor My time in Morocco was an amazing experience for many reasons. First and foremost,
When I saw Roberts petition about having a female writing for Qasiknow I felt a bit challenged. I can’t leave his expectations unattended! So let’s
This is a continuation of my series on how to tweak bottom line profits for your hotel casino. Managing a hotel casino today is much
A vast majority of businesses today compete primarily on Customer Experience (CX). However, the reality is that for gaming companies and clubs, efforts to achieve
La soirée était calme en cette fin de saison, bercé par le bruissement des jetons et les annonces des croupiers, j’appréciais le calme et la
The other day my wife called me and asked me what I was doing. I gave her the standard one word answer – working. She
Several casino companies are now making considerable investments in trying to understand and orchestrate the experience they provide to guests. Based on early feedback, the