888 is investing $3 billion to acquire Caesars Entertainment’s European business from William Hill.

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With 1,400 betting shops on Britain’s high streets, 888 will buy William Hill’s business outside of the United States from casino group Caesars for 2.2 billion pounds ($3 billion).

The deal, which is 888’s largest since it went public in London nearly two decades ago, will also give the company access to William Hill’s 2 million active UK customers at a time when pandemic restrictions have fueled record online gambling volumes.
Until now, 888 had only operated online, whereas William Hill’s stores have long been a fixture on British high streets.
Itai Pazner, the CEO of 888, dismissed reports that the company was considering selling its retail locations in order to focus on its online presence.

Until now, 888 had only operated online, whereas William Hill’s stores have long been a fixture on British high streets.

Itai Pazner, the CEO of 888, dismissed reports that the company was considering selling its retail locations in order to focus on its online presence.

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Nassima Azmzm

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