Tabcorp is betting on artificial intelligence to boost its sports betting business. This is as it competes in a technology arms race with online rivals such as Sportsbet and Ladbrokes.
The $11 billion bookmaking and lotteries company is launching an artificial intelligence (AI) program. It will use computer “simulations” to predict the likely outcome of American Football games. This will then allow it to accept wagers on more aspects of each game.
The pandemic accelerates the shift to online betting at the expense of the TAB’s legacy retail outlets. Hence, the country’s largest bookmaker has been losing ground in the $5.5bn sport and racing wagering market to its globally backed rivals.