Bally’s casino-entertainment company acquires AVP focusing on betting and fan interaction

Donald Sun has sold AVP pro beach volleyball to Bally’s, the casino-entertainment company.

The announcement came out early Tuesday morning. Bally’s offers online sports betting and iGaming in America. Moreover, it currently owns and manages 14 casinos in ten states, a horse racetrack in Colorado, and has access to OSB licenses in fourteen states.

“Acquisition Represents Opportunity for Bally’s to Gamify Beach Volleyball and Enhance Fan Engagement,” according to the news release. “It will also feature AVP and Related Interactive Content Across ‘Bally Sports’ RSNs and Other Digital Platforms.”