Bally’s completes its acquisition of Gamesys in the United States.

Bally’s has completed its previously announced merger with Gamesys Group after receiving all necessary regulatory approvals and shareholder approvals.

Former Gamesys CEO Lee Fenton will take over as CEO of Bally’s following the transaction’s completion.
Former Bally’s CEO George Papanier will lead Bally’s land-based casino business as President, Retail, and former Gamesys COO Robeson Reeves will lead the company as President, Interactive.

Fenton, Reeves, and Jim Ryan, a former Gamesys Non-Executive Director, have also been named to Bally’s Board of Directors.

According to Bally’s:

‘The combination complements the growth and diversification.. over the past 18 months. Gamesys’ proven technology platform will foster… continued buildout of its interactive offerings in North America, including real-money gaming options in Online Sports Betting and iGaming.

‘Additionally, unifying Bally’s and Gamesys’ player databases and technologies provides Bally’s with one of the largest portfolios of omnichannel cross-sell opportunities, consisting of land-based gaming, Online Sports Betting, iCasino, poker, bingo, daily fantasy sports, and free to play games.

‘These offerings, coupled with Bally Interactive and Bally’s media partnership with Sinclair Broadcast Group, position the Company to capitalize on significant growth opportunities in the rapidly expanding U.S. online entertainment and sports betting markets.’

Bally’s Chairman of the Board of Directors, Soo Kim, said: “Bally’s acquisition of Gamesys transforms our company into the premier omnichannel gaming company. We welcome the 1,800 members of the Gamesys team to the Bally’s family, and we welcome your strong technology capabilities and your proven international business acumen. We cannot wait to see what we are able to accomplish together in the US and beyond.”
Bally’s CEO Lee Fenton, who was recently appointed, said:

“I am honored to have the opportunity to lead Bally’s in the next phase of our evolution. Our business is transforming from being a regional casino operator into an industry leader in retail, sports, media, and iGaming, which will see us bringing together a set of assets that gives us a formidable platform for growth as a digital-first leader in global gaming entertainment.

“With Gamesys now part of the Bally’s family, I look forward to delivering on the exciting opportunities ahead and continuing to create value for our shareholders, employees, and customers in the years to come.”