Bally’s Corporation has been granted one of nine licenses in the state of New York to handle online sports betting. This license provides Bally’s with significant opportunities to showcase its best-in-class sports betting platform and augment its player database, as New York’s major professional sports franchises include some of the most storied teams in all of sports, as well as a diverse base of devoted sports fans.
Soo Kim, Chairman of the Board of Directors of Bally’s Corporation, said: “Bally’s is pleased to have been awarded an online sports betting license from the State of New York — the most populous state to enable OSB — and would like to thank the New York State Gaming Commission for including Bally’s in this exciting endeavor. This license advances our overall market footprint and marks the latest milestone on our journey towards becoming the leading omnichannel gaming provider in the U.S. Above all, we look forward to providing New York’s devoted fan base with engaging, best-in-class, sports betting experiences.”
Bally’s entry into the lucrative New York gaming market would boost the company’s national presence to 16 states, including AZ, CO, DE, IL, IA, IN, KS, LA, MO, MS, NJ, NY, NV, PA, RI, and VA, after all pending purchases are completed. Legalization and regulatory approvals by regulatory authorities in each jurisdiction are essential for market access and licensure.