Bally’s signs up as sports betting partner of New York Yankees

Bally's

A marketing alliance naming Bally Bet as the official sports betting partner of the 27-time World Series Champions was unveiled by Bally’s Corporation today. After ranking ninth among New York’s online sports betting companies in July, Bally has now partnered with its first sports franchise in the state.

According to the contract, Bally’s is granted permission to use the New York Yankees’ trademarks and marketing designations as an official partner in the sports betting industry (Bally Bet), a partner in daily fantasy sports (Monkey Knife Fight), an official partner in the iGaming industry (Bally Casino), and an official partner in free-to-play gaming (Bally Casino) (Bally Play). The New York Yankees and Bally’s Casino Atlantic City become proud partners.

LED advertising for Bally’s in Yankee Stadium may be found on the outfield wall that surrounds the playing field, the field-facing walls on the Main Level bars in left and right field, the Terrace Level ribbon board, and LED boards everywhere around the Great Hall. Additionally, Bally’s will benefit from other brand-enhancing activations as well as an in-game feature on the Stadium’s high-definition centerfield video board.

“This is a great partnership that will give Bally Bet and our other Bally’s Interactive brands terrific visibility in New York,” says Adi Dhandhania, Chief Operating Officer of Bally’s Interactive North America, the digital and sports betting division of Bally’s Corporation. “The Yankees’ history as a franchise and their popularity as a global brand speaks for itself.”

“We are excited to begin this partnership with Bally’s,” said Michael J. Tusiani, New York Yankees Senior Vice President of Partnerships. “We hope that their branding in Yankee Stadium along with their in-Stadium customer engagement will greatly strengthen Bally’s overall gaming presence in New York.”

Bally’s expanding presence in sports and media is increased by the transaction. Bally Bet Sportsbook is now an authorized gaming operator for the National Basketball Association (NBA), Major League Baseball (MLB), National Hockey League (NHL), and Women’s National Basketball Association in six states (WNBA). Along with the New York Yankees, Bally’s has partnerships with the NFL’s Cleveland Browns, the WNBA’s Phoenix Mercury, and the NHL’s Nashville Predators.

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Nassima Azmzm

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