Sporting Clube de Portugal, a Portuguese Primeira Liga football club, will begin the 2021-22 season with betting operator Betano as its new front-of-shirt sponsor.
The agreement with the Kaizen Gaming-owned brand is for two years. It has the option to extend it for another two years. Betano has been in operation in Portugal since 2019.
The Portuguese telecommunications and media company NOS is now the club’s main sponsor; however, NOS will continue its association with the club, which began in 2015, as an “Official Technology Partner.”
The agreements are the result of three-way talks between Sporting. The current champions of Portugal’s top-tier Primeira Liga, Betano, and NOS to untangle NOS from its former contract.