BetConstruct is looking to expand its footprint in Latin America. It is looking to provide new sports betting products to its partner operators ahead of one of the region’s main soccer tournaments.
The betting giant believes that Copa America will enhance the platform for sports activities focused toward a soccer-obsessed Latin American audience.
“This is the best time for bookmakers to invest in market entry and benefit for years to come,” BetConstruct said.
BetConstruct’s software offers a wide range of markets. The popular ones are match result, double chance, draw to bet, total goal, last team to score. It also includes proper odds and competitive margins.
A trading team is also available to assist operators in extending the life cycle players and increasing overall engagement. It is by taking into account their market suggestions and providing them with boosted odds.
BetConstruct’s CRM and Risk Management, set to segment players acquired through Copa America, provides a unique service to help operators retain players and advance their businesses.
Moreover, the operators can access a particular offer for the Latin American region to increase player engagement and customer base.