BetMakers signs agreement to broadcast UK and Irish racing in Australia

BetMakers Technology Group became an authorized supplier of racing content from Britain and Ireland to Australian corporate bookmakers.

The group has signed a multi-year streaming agreement with Racecourse Media Group (RMG) and SIS for the distribution of live horseracing vision and wagering content. The group recently submitted an AU$4.0 billion bid to acquire Tabcorp’s wagering and media business. The agreement covers more than 60 tracks in the UK and Ireland. RMG will handle 34 courses and SIS handling all 26 Irish racecourses, as well as Ascot and Chelmsford City.

“The model of a global racing network, importing and exporting live vision and wagering-related data and content to promote racing across regulated jurisdictions around the world 24/7, is something BetMakers has been successfully promoting,” said Todd Buckingham, CEO of BetMakers.

“We are glad working with SIS and RMG to bring British and Irish racing to our punters through Australian partners. This agreement also benefits British and Irish racing by increasing the sport’s commercial returns.”