Betsson made an agreement with the South American Football Confederation (CONMEBOL) in order to become the official regional sponsor of CONMEBOL Copa América 2021.
Moreover, Betsson Group is growing in Latin America in recent months. It is expanding into Brazil, Colombia, Argentina, and Mexico, with sponsorships in Peru. This is helping it in furthering the Betsson flagship brand in the region.
As part of the agreement, Betsson will receive branding rights, perimeter board signage, and video boards in the stadium. It will also be able to display banners on the competition’s official website and mobile app. The organization will be the sole sponsor of the Player of the Week polls on the official social media channels.