Betsson has announced a partnership with TG Lab to use the company’s new iGaming platform, the Player Account Management system (PAM). It will support the company’s entry into the US market.
TG Lab has since established Strive, which is a North American-focused entity. It includes new technology, intellectual property rights, and expertise, in which Betsson has now invested. Betsson’s sportsbook shall be the first to integrate with the Strive PAM.
“This investment is yet another significant step in our US entry. The investment will support Betsson’s B2C launch with the Betsafe brand in Colorado. It will also broaden Betsson’s offering in the US market, according to Pontus Lindwall, CEO of Betsson AB.
“There are only a few PAMs and sportsbooks in the US market that operates to ensure multi-state regulatory environment and scale. This investment brings two high-quality, independent iGaming technologies for the US market together.”