Scientific Games has agreed to cooperate with BetSwap, a fully developed online secondary platform for sportsbooks.
The BetSwap platform allows bettors to buy and sell active Betslips with other bettors on their preferred sportsbook. Before or after the result.
The BetSwap plug-in program enables online sportsbook operators to build a fully integrated online secondary marketplace.
Sportsbooks that integrate the BetSwap platform will involve their bettors in new methods through the marketplace. And also the social aspects associated with the purchase and sale of Betslips.
The integration into OpenArena will simplify sportsbooks to allow the BetSwap platform, which will complement the traditional cash-out function.
The inclusion of the peer-to-peer marketplace tends to improve the OpenArena platform service. This is done by giving sportsbooks the ability to increase interaction levels with bettors and build new revenue opportunities that were not available previously.
“We are very excited to work with Scientific Games to introduce our creative solution with industry-first features to the sports betting industry,” said Brent Winston, Co-Founder, and CEO of BetSwap Limited.
“We agree that this collaboration will provide an exciting and competitive unique method for bettors to engage with their sportsbook. And other bettors too, all while improving their betting experiences.”
“BetSwap’s forward-thinking approach is a brilliant addition to our OpenArena solution and will give users new betting experiences, which is always a key priority for us; to introduce new and creative tools to our products,” said Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games. That is just what the relationship with BetSwap encapsulates.”