The Swedish Trade Association for Online Gambling has rejected a proposal from the Swedish Ministry of Finance to require special moderation in-game marketing.
The memorandum proposes that the Gaming Act’s requirement for moderation in the marketing of games to consumers requires changes for special moderation.
Gustaf Hoffstedt, secretary-general of BOS, responded to the proposal. He said, advertising from licensed incumbents is an “important function” for a safe and secure ecosystem. However, he warned black markets once again.
“Swedish-licensed gambling operators have cut their advertising spending in half since a peak in 2018-2019. Also, I don’t understand how low marketing investments must be for the government to be satisfied,” Hoffstedt explained.
“Gaming advertising from licensed gambling companies in Sweden serves an important function in ensuring a safe and secure gaming market. Advertising encourages gambling customers to choose Swedish-licensed gambling over the alarmingly high proportion of unlicensed gaming.