Esports and igaming two of the many areas of growth fueling transatlantic corporate partnerships

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Esports

Counter-Strike, a video game in which counter-terrorists battle agents of chaos, is a popular esports game. These are the competitions between players in front of live and online audiences, on which bets are becoming increasingly popular. So popular that the global market could be worth £150 billion by 2027.

Even if you would never participate in an esports competition or place a bet on its outcome, you may be considering investing in this new form of gaming.

Jette Nygaard-Andersen, CEO of Ladbrokes owner Entain, is no longer a Counter-Strike player. She claims she wasn’t quick enough.

 

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Nassima Azmzm

Nassima Azmzm

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