During the darkest days of the coronavirus pandemic, a terrible thing happened. A vast majority of major sports got suspension from play for an extended time. At the same time, the Russian Liga Pro, a semi-pro table tennis league, streamed matches around the clock. They drew bets worth millions of dollars from bored and desperate bettors.
Tennis is huge in Europe, ranking second only to soccer and basketball in markets other than the UK. However, it has struggled to establish itself in the United States sports betting market, where pro and college football and other major team sports reign supreme, and where there hasn’t been a marquee men’s singles player in what feels like an eternity.