EveryMatrix invests in Jelly Entertainment in Malta.

With a new investment in up-and-coming studio Jelly, EveryMatrix has enhanced its market position in the gaming development vertical.

“Investing in the gaming vertical is a strategic direction for EveryMatrix and I’m pleased to welcome Jelly to our SlotMatrix RGS partners programme,” commented Ebbe Groes, CEO of EveryMatrix.

“They already are live with several titles, and we’ve been impressed by the quality and creativity of their work. I see a long partnership ahead and this is why we picked them to continue our series of financial investments in the space.”

After partnering with Swedish-listed LL Lucky Games AB in May 2021, EveryMatrix is making its second investment in a game firm with Jelly.

“We are really excited to have Jelly on board as our latest RGS partner,” stated Ashley Bloor, CEO of SlotMatrix RGS. The organization is run by industry veterans with extensive experience in developing casino content.

“This partnership will further emphasize the growth of SlotMatrix RGS, and we are looking forward to giving our operators more high-quality mobile-focused content in collaboration with Jelly.”

elly, a UK-based startup, will join the provider’s SlotMatrix gaming aggregation platform to produce, manage, and distribute their titles to a global network of operators, as well as continuing to deliver its casino content to its current distribution partners.

David Newstead, CEO of Jelly, added: “I’m thrilled to have EveryMatrix as our partner; we’re now in a better position than ever to drive forward our studio expansion and product strategy.

“We share a common vision for entertainment in mobile gaming, and EveryMatrix’s plans for the U.S., their focus on engaging content and market-leading platform make them an ideal key distribution partner for Jelly to accelerate its product roadmap and grow our footprint in the U.S. and European markets.”