Following acquisition of Alfabet, William Hill launches in Colombia

William Hill

Following its acquisition of a majority stake in Alfabet in Colombia last year, William Hill goes live in the country.

In December, William Hill acquired a majority stake in Alfabet. It then rebranded the existing sportsbook as in order to establish a presence in Colombia.

Moreover, Alfabet’s existing license, which covers online gaming and sports betting, will be used by the new

This is William Hill’s first entry into the Latin American market.

“This launch marks our first entry into a regulated Latin American state. It includes the full integration of the Alfabet team into our international business hub in Malta,” William Hill chief executive Ulrik Bengtsson said.





Nassima Azmzm

Nassima Azmzm

Leave a Comment

0 responses on "Following acquisition of Alfabet, William Hill launches in Colombia"

Leave a Message

Copyright ©️ | All rights reserved.