Française des Jeux (FDJ), a French lottery game provider, has announced a partnership with retail and e-commerce investment firm Plug and Play Retail.
Plug and Play is an early-stage investment firm based in California that focuses on start-ups with high growth potential. As part of the agreement, FDJ will also provide assistance to Plug and Play’s start-ups. It will also help in the selection of its next start-up promotion.
The collaboration will concentrate on identifying key customer experience trends and technology.
“As part of its innovation strategy, FDJ has supported a number of start-ups,” said Raphael Botbol, FDJ’s director of strategy.
“We have the ambition to develop relationships and collaborations that will inspire and support the modernization of our network. We will also put innovation at the heart of the customer and retailer experience.”
Play and Go will provide FDJ with market player relationships. This will allow it to solidify its position in France while expanding internationally.
“We are glad that FDJ has joined Plug and Play Brand & Retail,” said Christian Kunz, director of Plug and Play France.