Several operators and advertisers signed four charters on marketing during the 2022 Fifa World Cup, according to the French gaming regulator L’Autorité Nationale des Jeux (ANJ), including a commitment to reduce the number of commercials that may be shown during breaks from four to three.
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From November 20 to December 18, Qatar will host the World Cup.
Television, radio, billboard, and digital advertising are all governed by the charters, which try to control and temper advertising during the World Cup. They were developed in response to a public inquiry conducted in September 2021 regarding the “oversaturation” of gambling advertising in France during the Euro 2020 Championship.