Genius Sports and DraftKings agreed on an expanded, multi-year sports data supplier agreement on Thursday. This grants DraftKings access to Genius Sports’ full portfolio of global sports data and content. DraftKings can also access its crown jewel: a complete suite of NFL-related products.
Genius’ official NFL data sports betting feed, as well as real-time play-by-play statistics and the league’s proprietary Next Gen Stats (NGS) data, are all part of the portfolio. As Genius embarks on a roadshow to enlist sportsbook clients before the start of the NFL regular season on Sept. 9, the partnership could set the market for the cost of official NFL data to U.S. sportsbooks.