Genius Sports updates brand identity to reflect NYSE future

Genius Sports

Genius Sports Group launched its new corporate brand and identity as the business plans to list on the New York Stock Exchange (NYSE). The company informed its global partners that its entire sports tech portfolio and data assets had been combined under the single name of ‘Genius Sports.’

The step represents Genius’ technology units’ “rapid convergence.”

The company aims to be the market leader in all fundamental tech disciplines. Live info, media rights, sports credibility, wagering, and providing next-generation developments are some examples.

“As we enter a new age as an NYSE-listed business, the time has come to unify our offerings under the Genius Sports brand,” said Mark Locke, Group CEO of Genius Sports.

Genius Sports is supposed to finish its merger with NYSE-listed unique purpose acquisition company (SPAC) dMY Technology Group II soon after which it will trade on the NYSE under the ticker symbol “GENI.”

“This cohesive strategy will help reinforce our value proposition, satisfy the needs of our partners, and express our vision of creating personalized fan experiences. It will be through the convergence of sports, betting, advertisement, and streaming,” Locke said.

 

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Nassima Azmzm

Nassima Azmzm

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