Betway has announced a new partnership with FC Schalke 04, a German football club.
The bookmaker will become the club’s premium partner in a three-year deal. It means Betway’s brand will be present throughout the Veltins-Arena for the next three seasons.
As part of its growing portfolio of sports sponsorships, Betway says the agreement highlights its status as a “huge supporter of the biggest teams around the world.”
The company has also brokered alliances with tennis events such as the Nordea Open and the Hamburg Open. It also sponsors football clubs such as West Ham United, Deportivo Alaves, and RCD Espanyol.