Greentube, a part of NOVOMATIC Gaming and Entertainment, has launched its programming on PokerStars.
The rollout began in Italy and will continue in other important European markets such as the United Kingdom, Denmark, Spain, Greece, and Romania.
Book of Ra, Dolphin’s Pearl Deluxe, and Lucky Lady’s Charm are among the top-performing titles from the supplier now available to PokerStars’ Italian players.
Greentube’s new, long-term agreement with PokerStars is a significant deal, with the supplier’s eventual goal of rolling out its premium, localized content with the operator in numerous regulated European markets.
Greentube has had rapid expansion in recent years, expanding into new markets in Europe, North America, Africa, and Latin America.
“This is our first market launch with PokerStars, and it’s a delight to be able to announce our debut with one of the largest names in the iGaming business,” said David Bolas, Commercial Director at Greentube UK.
“Its success in resonating with players across numerous markets allows us to greatly expand the reach of our material, starting in Italy before expanding into other European countries.” I feel this is only the beginning of a long and mutually beneficial relationship.”