Honoré Gaming, an online sportsbook platform and technology supplier, has developed and launched a loyalty program specifically for the African market.
The plan has been operating for three months with a select number of African operators in markets such as Congo Brazzaville, Chad, and Nigeria, and these operators have witnessed a 24% increase in the number of bets per player per month.
The loyalty plan follows a level-up format, with players earning reward points for each wager they place — the bigger the projected margin of the bet, the more reward points the player earns. The points earned can then be exchanged for cash or free bets.
There are six levels in all, and the system has been constructed so that between 20% and 30% of active bettors can achieve at least level one of the schemes each month.
Players can view their current reward point total as well as the number of points required to advance to the next level. To guarantee that the loyalty scheme is enjoyable and transparent, players may see how many points they will receive for active bets they have placed.
“Operators are always seeking for methods to retain players and reward them for their commitment to their sportsbook or casino,” explained Christophe Casanova, Chief Operating Officer of Honoré Gaming. Loyalty programs have historically been a great way to accomplish this, so we decided to provide one to operators in African markets.
“The Honoré Loyalty Scheme has been designed to add an element of fun but also transparency with players able to see how many points they could receive from each of the bets they have placed. That these points can then be cashed in for free bets or free money adds huge value to their play.
“We can already see just how effective our loyalty scheme can be with the operator partners that have been running it for the past few months, so we look forward to rolling it out with our other partners and for them to be able to drive bet volumes while boosting retention rates.”