ICE – United Kingdom Clarion will announce the details of a £100,000 Autumn esports competition in London.

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Clarion Gaming will use ICE London’s worldwide platform to announce details of its £100,000 prize pool stand-alone esports championships, which will take place in Stockholm in September 2022. The in-person Dota 2 competitions have been designed from the ground up with the betting community in mind.

William Harding, Head of Esports at Clarion Gaming explained: “With Dota 2’s 7 million+ monthly active player base and the growth of esports betting continuing at a breakneck pace, these tournaments will enable sponsors to engage with a passionate and difficult to reach fan base. The tournaments will have betting-focused broadcasts which will be live-streamed in four different languages, giving operators and payment providers the unique opportunity of choosing which streams to sponsor in order to maximize their intended reach.”

Teams and casters will be hand-selected to best suit the partner’s target player base. The first-weekend match will take place on September 3rd, with four top teams from across the world competing in a double-elimination tournament organized by Black Molly Entertainment, one of Europe’s most successful esports production firms, for a £100,000 prize pool.

Harding added: “To support the launch of the tournaments and to provide a wider level of services to our clients, we are delighted to announce that we have partnered with IMG. There is a large appetite for brands outside of the betting space to sponsor the tournaments and IMG is the perfect partner to extend the Dota 2 Global All-Stars tournament covering opportunities such as brand licensing deals, media distribution, esport consultancy, brand partnerships and live event production. IMG already handle these integrated services for some of the most attractive betting esport tournaments in the space.”

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Nassima Azmzm

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