India – Racecourse Media Group and SIS initiate daily betting service in India via NorthAlley deal

Racecourse Media Group and SIS

Racecourse Media Group and Sports Information Services have launched the first daily betting service in India. It was through an agreement with pari-mutuel and fixed-odds wagering company, NorthAlley.

Moreover, the agreement allows British and Irish racing content to be shown live for tote betting into local pools via the digital platforms of the Hyderabad Race Club.

RMG owns the broadcast rights to 34 British racecourses, including Epsom, Newmarket, York, and Goodwood. However, SIS owns the rights to all 26 Irish racecourses. It also includes the Curragh and Leopardstown, as well as Chelmsford City in the UK.

“We’re glad to see our racing broadcast in India. We are thankful for this ground-breaking joint venture with SIS and NorthAlley,” said Ian Houghton, Director of International at RMG.

“The service is now fully operational, and early returns on British and Irish races have been encouraging. If all goes well, we hope to expand the service to other regions of India and introduce fixed odds betting.”

“It is very exciting to launch in India for the first time, and we are glad that Indian racing fans will now have such a comprehensive portfolio of high-quality racing from which to choose,” said Joe Andrews, SIS’s Digital Sales Manager.

 

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