James Boje as GLI Chief Operating Officer for EMEA

Gaming Laboratories International (GLI) has welcomed an expert gaming industry icon James Boje as Chief Operating Officer (COO), EMEA.

Mr. Boje presents to GLI’s clients over 35 years of gaming and hospitality experience. Through this changing time for gaming and the world, he strengthens GLI EMEA’s ability to provide clients with the confidence and critical local insight expected to explore market opportunities.

Mr. As COO, Boje’s main focus will be on GLI’s ongoing quest toward productivity and quality across divisions, as well as maintaining the company’s employee interaction culture and delivering an outstanding customer experience while establishing tech teams across EMEA.

Martin Britton, GLI’s Managing Director EMEA, stated, “I am pleased to welcome James to the team. His leadership and gaming skills will make a significant impact on the overall GLI and customer satisfaction. With his passion, knowledge, and professionalism, he has been a major driving force in his past positions, which he now presents to GLI.”

Mr. Boje replied, “I am sincerely elated to be serving GLI as Chief Operating Officer, to both guide and work with the EMEA team, where together we can further improve the customer experience with a collective hands-on approach.”

Mr. Boje has a track record of success in building a culture of engagement that provides excellent employee and customer experiences. His specialties include:

  • Newmarket initiatives.
  • Workflow re-engineering.
  • Market and business growth.
  • Strategic planning and management.

He worked with Aristocrat Technologies Europe Ltd as the Managing Director EMEA. Prior to joining GLI, he was responsible for important and vital growth in the EMEA area. It boosted sales and positioned the firm as a formidable competitor in the fiercely competitive EMEA industry.

He previously worked for IGT Africa and Europe, where he spent 12 years expanding the company’s market and improving facilities.





Nassima Azmzm

Nassima Azmzm

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