Kenya’s Betting Control and Licensing Board (BCLB) has established its advertising guidelines for gambling-related content in the country. It included strict broadcast times and responsible gambling messaging requirements.
The BCLB released gambling advertising guidelines in Kenya.
The new guidelines state that only BCLB-approved operators are can advertise. The board must also approve all advertisements before airing or printing. A BCLB license number should also be visible in the advertisement.
Moreover, in terms of the guidelines, BCLB has placed a strong emphasis on responsible gaming. Every advertisement must include a responsible gaming message, the 18 or older age limit, and a customer service number at all times.