Kindred spirits: Unibet and 32Red join with The National League


The official betting partners of the Vanarama National League are 32Red and Unibet. Kindred Group has agreed to a two-year partnership covering both the 2021/22 and 2022/23 seasons.

It was the first gambling operator to disclose its revenue share from harmful gambling earlier this year.

Kindred has since set a goal of earning no money from problem gambling and will report its results in 2023.

32Red and Unibet, which operate across Europe, have already agreed to many sponsorships in both the domestic and international games. The competition’s digital channels, matchday programmes, and stadium advertising will all feature branding.

“The National League is glad to welcome the Kindred Group’s Unibet and 32Red brands as our official Betting Partner,” said Mark Ives, GM of The National League.





Nassima Azmzm

Nassima Azmzm

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