MGM Resorts-backed venture to introduce the MGM Name in China

MGM Resorts

Diaoyutai MGM Hospitality Ltd is a joint venture between MGM and Diaoyutai that aims to bring MGM-branded venues to China. According to GGRAsia, the properties will initially be located in Guangdong province, which is an important feeder market for Macau.

There will be one property in Zhuhai, the mainland city closest to Macau, and three in Zhenzhen, across the border from Hong Kong. But according to Chinese law, none of the properties will be able to offer casinos.

Diaoyutai MGM Hospitality informed GGRAsia via email that two of the properties will open in 2023. These are the “MGM Shenzhen” and “Mhub by MGM Shenzhen Nan’ao.”

Moreover, MGM already has a branded hotel in China, the Bellagio Shanghai, which opened nearly three years ago. However, the company’s rapid expansion in the country over the next five years signals a shift in its strategy. Given that China forbids any form of advertising that targets gambling operations, MGM will be unable to use the properties to increase gaming revenue unless it can persuade China to change its policies.

 

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Nassima Azmzm

Nassima Azmzm

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