NBA TV adding a sports betting show as the league continues to adopt gambling

NBA TV

The NBA is featuring its first live studio show about sports betting. It is a 30-minute show that will air on NBA TV later this week and run through the first two rounds of the playoffs.

It’s part of a larger media initiative called NBA Bet. It includes a new gambling section on the NBA’s website. They also feature an app and a new social media channel dedicated to gambling stories. NBA Digital, a partnership between the league and WarnerMedia’s Turner Sports, will handle it.

NBA Bet is the league’s most recent move to embrace the growing sports betting industry.

 

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