The NBA is featuring its first live studio show about sports betting. It is a 30-minute show that will air on NBA TV later this week and run through the first two rounds of the playoffs.
It’s part of a larger media initiative called NBA Bet. It includes a new gambling section on the NBA’s website. They also feature an app and a new social media channel dedicated to gambling stories. NBA Digital, a partnership between the league and WarnerMedia’s Turner Sports, will handle it.
NBA Bet is the league’s most recent move to embrace the growing sports betting industry.