The Austrian Brand Value Awards for the most valuable Austrian brand took place for the 18th time. Novomatic once again took an excellent 2nd place in this European Brand Institute (EBI) ranking. It now ranks behind the undisputed winner Red Bull and ahead of the renowned B2C brand Swarovski.
We had lower revenues in its 40th anniversary year 2020 as a result of Corona. Still, Novomatic was able to maintain its excellent second place with a brand value of EUR 2.968 billion (-16.3%). It was due to its innovative strength and sustainable efficiency improvement measures across the entire group.
“It gives us great pride that, despite the pandemic, we maintained our second place in this prestigious ranking. After all, with activities in approximately 90 countries, a strong and consistent brand presence is important to Novomatic’s international corporate success,” says Novomatic Executive Board member Johannes Gratzl.