NOVOMATIC was recognized as one of the most valuable Austrian brands.

For the 19th consecutive year, the Austrian Brand Value Study 2022 recognized the nation’s most valuable brand companies and reaffirms NOVOMATIC’s impressive second place finish. Along with AAA, the gaming technology company rises to fourth place in the Sustainable Brand Ranking.

In the ranking of the European Brand Institute, NOVOMATIC has once again achieved an excellent second place nationally with around 21,200 people worldwide and operations in almost 100 countries (EBI). The corporation presently occupies a position between Red Bull and the national food retail chain Spar with a brand worth of EUR 3.033 billion (+2.2%).

Additionally, NOVOMATIC earned an outstanding 4th rank and a AAA Sustainable Brand Rating for its outstanding dedication to sustainability.

Due to its inventive strength, persistent pursuit of sustainability goals, and efficiency improvement initiatives, NOVOMATIC was able to win multiple worldwide accolades and top rankings in reputable ESG ratings during 2021, despite the difficult pandemic-related business environment.

“Being ranked second among the firms with the most valuable brands in the nation on a consistent basis shows that we are on the right track with our twin strategy of being a producer and an operator. After all, maintaining a strong brand presence across the globe is crucial for our success. Additionally, we are very happy about our outstanding rating in the Sustainable Brand Ranking because we have a big obligation to our customers and staff in this regard, stated Johannes Gratzl, CEO of NOVOMATIC.

The European Brand Institute annually selects the most valuable Austrian brand companies from the “trend-TOP500 of the enterprises with the largest turnover in Austria” of the business magazine Trend as part of the Austrian Brand Value Study. Companies that have more than 45% Austrian ownership and have had their brand value appraised in accordance with ISO 10668 and NORM A 6800 are rated based on factors such industrial sector, brand strength, trend development, brand potential, and turnover. 180 Austrian brand firms from 16 different economic sectors were nominated for the study.




Nassima Azmzm

Nassima Azmzm

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