SBC partners with Sports Media Holding to launch

SBC Sports Media Holding

SBC, a betting and igaming industry events and media company, is forming a new partnership with Sports Media Holding. It is to invest heavily in the CIS market.

Following their successful collaboration on the SBC Digital Summit CIS in October, the two organizations are teaming up once more to launch news, media, events, and business services in the CIS.

“We are very excited to further cement the SBC brand in the CIS market with our good partners at Sports Media Holding,” said Rasmus Sojmark, CEO and founder of SBC. The CIS region provides exceptional opportunities. We hope that the insights provided by will assist the industry in achieving its full potential.”

“The SBC brand stands for high-quality insight and information sharing. We are delighted to be part of the team bringing that standard to the CIS region and beyond,” said Lasha Machavariani, CEO and Founder of Sports Media Holdings. will also cover regional news in Russian, including gambling markets in Russia, Ukraine, Georgia, Armenia, Kazakhstan, and few others.

In addition to the news website, will publish a variety of podcasts in Russian and English. It will discuss issues and personalities in the respective countries. Webinars, video interviews, and interactive features are among the other forms of multimedia content. will also provide advisory services to companies looking to enter the gambling markets in Eastern Europe and Central Asia.





Nassima Azmzm

Nassima Azmzm

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