121eHollywoodbets, a Durban-based sports betting company, has been named the new main partner and front-of-jersey sponsor of Brentford Football Club, a team based in the United Kingdom.
This will be the first time a South African sports betting company’s logo appears on a Premier League jersey. It will also appear on television screens around the world.
Brentford FC will compete in the top flight of English football for the first time since 1947.
The two parties announced the agreement and represent a significant step forward from Hollywoodbets’ initial agreement with Brentford. This made the company an associate sponsor of the London club. Hence, it resulted in its logo appearing on the back of Brentford’s jersey.