Following a ban on advertisements involving unlicensed operators by the country’s major broadcasters, Norsk Tipping has stopped marketing its sports betting services on Norwegian television until further notice.
As required by the Norwegian Media Authority earlier this year, Discovery Network last month stopped airing commercials for international gaming businesses on its Norwegian TV stations. This prompted the state-owned monopoly to take action.
Further steps to cut back on marketing activities were announced by Norsk Tipping, including a decrease in spending and a halt to SMS texts encouraging sports betting.
“When the illegal advertising is now mostly gone from Norwegian TV screens, we adapt our visibility to the new situation, as we always do,” said Tonje Sagstuen, Norsk Tipping’s communications director.